We make ‘em buy in love?
Revolver 3 rethinks e-commerce by creating strong and
engaging emotions to regenerate the sales of its clients.
We call it Emotional Commerce.
Easy as 1 - 2 - 3
Rethink. Recreate. Regenerate. is a unique approach that aims
to raise emotion to generate commitment from consumers through
multiplatform experiences.
-
- _Interactive strategic
planning - _Electronic business plan
- _Users research
- _Training and strategic
consulting
- _Interactive strategic
-
- _Creating multiplatform
experiences - _Creating interactive content
- _Development and technologies
- _Creating multiplatform
-
Regenerate results
Analyze and optimize each
Services
activity to successfully achieve
key performance indicators (KPI).- _Performance management
and analysis - _Communities management
and optimization - _Search engine (SEO – SEM)
- _User experience analysis
and test - _Maintenance and support
- _Performance management
Share Your Care (Fido)
case study
-
Background
The wave of new entrants in the telecommunications industry in 2008 considerably raised the sector’s competitive stakes.
To avoid a price war, Fido decided to rely on differentiation through its rewards program and its community initiatives. -
Since 2009, Fido and Evergreen have been working together to restore green spaces in Canadian cities. Communicating differently about how "Fido Cares" about society and encouraging the public to get involved is an innovative way for Fido to draw closer to its target market.
-
Mandate
Revolver 3’s mandate was to design the Share Your Care contest, platform and interactive communication campaign.
-
Objectives
- Show that Fido is a brand that cares about its customers, their environment and their opinions.
- Showcase Fido’s involvement in the community.
- Convey a constructive, altruistic brand image.
-
- Update the clientele’s sympathy capital for the brand.
- Strengthen the positioning of “Fido Cares.”
-
Target markets
18 to 34 year olds, residents of French-speaking and English-speaking Canada.
-
Emotional drivers
- Express their environmental side.
- Sense of belonging.
- Pride in work accomplished.
- General self-improvement.
-
Strategy and description
Studies show that the general public is more inclined to get involved in a social cause when it reflects their interests and beliefs.
-
Share Your Care was designed so that Internet users could express their environmental side by choosing from among different projects that reflect their interests, passions and beliefs or affect the place where they live. The strongest interest was the feeling of belonging to an area or a province.
-
From July 5 to August 14, Internet users, simply by casting a vote via Facebook, could contribute to a common cause and share their gesture with the people in their network to influence them to do likewise. Twenty local projects thus benefitted from financial support totalling $100,000.
-
Results
- More than 120,000 visits in one month.
- Almost 14,000 votes registered.
- 10% of participants entered discussions with Fido and Evergreen about the environment and the need to make it more enjoyable.
-
- The click rate for the YouTube banner was higher than the average.
- Incredible enthusiasm on Twitter and information repeated in the press (print, TV, blogs).
Mode Montreal TV
case study
-
Background
While Montreal is known as a fashion capital, it faces serious competition from cities such as Toronto. To re-establish its competitive positioning in Canada and internationally, the city launched an initiative to build the Mode Montréal brand, a brand that unites designers, retailers and the general public.
-
Mandate
Revolver 3’s mandate was to design and produce the Modemontreal.TV website.
-
Objectives
- Increase awareness of Montreal as a fashion city locally, nationally and internationally.
- Encourage partnerships among economic players in the fashion industry.
- Create a showcase for Montreal’s creativity and talent.
- Economically stimulate the Montreal fashion milieu.
-
Target markets
- Montreal women aged 25 to 34 who are passionate about and experts in Montreal fashion.
- Montreal women aged 35 to 44 who have extensive knowledge of and influence over fashion trends.
-
Emotional drivers
- Express one’s personality and creativity.
- Sense of belonging.
- Appreciate beauty.
-
Strategy
Modemontreal.TV has a range of target markets. Two categories of players ― designers and retailers ― had incompatible interests. For this project to succeed, Revolver 3 chose to promote the creations rather than the people.
The Modemontreal.TV brand was designed as a unifying brand, where consumers would be ambassadors to make all Montrealers feel like they are part of this platform and creative movement.
-
The strategic and emotional approaches were defined around the core of the target market: Montreal women who are wild about fashion. The analysis of this segment allowed us to define the type of content to promote (blog written by someone who corresponds to the target market, videos to present designers, an interactive map for fashion tours).
-
The goal was to offer them an original, dynamic tool in their image that reflects their personality and that they can adopt and contribute to.
-
Results
ModeMontreal.TV generated media buzz within the interactive marketing industry, the fashion industry and the local news. There was a 15% increase in the number of members of the Facebook group after the launch, and those participating regularly in discussions tripled in one month.
Montreal Science Centre
case study
-
Background
The economic context of 2009 presaged a potential 3% to 4% drop in tourism for the Old Port of Montréal Corporation (OPMC).
To take on the stiff competition from major Montreal cultural events and increase the visibility and awareness of its brands, the OPMC decided to rethink its online brand environment.
-
Mandate
Revolver 3’s role was to rethink its online presence and design the strategy, architecture and design for this environment, which included the Quays of the Old Port and the Montréal Science Centre.
-
Objectives
- Increase unaided awareness of the Montréal Science Centre.
- Advertise and promote exhibitions at the Montréal Science Centre.
- Convey the brand attributes and values: a cool, fun place to learn about science.
-
Target markets
- Families who enjoy active discovery.
- Young people aged 9 to 14.
- School groups.
- The general public.
-
Emotional drivers
- Save time and trouble.
- Spend more quality time with the family.
- Satisfy curiosity and the thirst for discovery.
-
Strategy
The Montréal Science Centre website presents the permanent and temporary science exhibitions. There were two goals for the new website.
The first was to facilitate planning family activities by providing parents and educators practical information such as access to transportation, activities in the area, a map of the site, and more.
-
The second goal was to generate interest among young people by having a fun site that conveys the feeling of the Montréal Science Centre and offer them a fun experience that combines fluid navigation, animation, games and videos.
-
Results
The redesign generated a 30% increase in the number of visitors every month. On average, visitors viewed twice as many pages and spent six rather than two minutes on the site, with a greater focus on the services sections.
2020 Technologies
case study
-
Background
20-20 Technologies is a Canadian multinational and the leading developer of design software. It has operations on four continents. For 20-20 Technology, 2000 to 2010 were marked by a series of mergers and acquisitions.
-
Since the decision-making process in this industry takes place largely online, 20-20 was looking for a flexible, powerful site to showcase its product offering as tailored to each of its 14 markets, while presenting a harmonized brand image and acting as a powerful tool to convert prospects to buyers.
-
Mandate
Strategic analysis, ergonomics, design, choice of technologies, programming and performance tracking for the redesign of 20-20 Technologies’ digital environment (including some 20 satellite sites).
-
Objectives
- Standardize the company’s brand image across the seven markets.
- Improve the user experience.
- Significantly increase qualified visits to the site.
- Increase the conversion rate of prospects into business opportunities.
- Promote the benefits of 20-20 software.
-
Target markets
- Designers, architects and builders in 14 geographical territories.
- Merchants and wholesalers in the furniture industry in 14 geographical territories.
- Employees at its branches around the world.
-
Emotional drivers
- Save time and trouble.
- Emulate the admirable.
- Reduce uneasiness associated with the unknown.
- Offer reassurance in the purchase of strong value-added products.
-
Strategy
Through in-depth strategic planning, 20-20 Technologies’ entire service offer was reviewed based on the needs and comments of the website’s key personas.
The information architecture was reviewed to reflect the mental model of the personas to maximize understanding of 20-20 Technologies’ software suite and integrate 20 regional sites into a single site.
-
The analysis of personas identified that including certain tools such as trial versions was crucial to convincing or helping the visitor in the decision-making process. Graphic design and applying the brand’s graphical standards to different formats were done in such a way as to create simple navigation with an emphasis on the tools and calls to action.
-
Using the Sitecore content management tool, the regional sites were integrated to a single site that localizes content into 14 languages and certain information such as 20-20 Technologies’ software offering, based on the geographic origin of the visitor. Sitecore also made it possible to integrate the CRM to the websites to provide the sales team with useful information.
-
Results
Two months after launch, the redesign generated a 174% increase in organic traffic from search engines as well as a 73% increase in leads.
Grand poisson (Ski Bromont)
case study
-
Background
Ski Bromont is known for its snowy, night-lit slopes, but is less well known for its water park. The park’s summer clientele is made up of families who have a range of activities available to them (the Calypso Theme Waterpark opened its doors during the same period).
-
Objectives
- Sell memberships early in the season (exceed 15,000 memberships).
- Generate enthusiasm for the water park.
- Encourage memberships of groups of over five people.
- Grow the database.
-
Target markets
Family and extended family in Greater Montreal and the Eastern Townships.
Young people aged 13 to 18 who are residents of the Eastern Townships.
Corporate groups: Employers who give memberships as gifts to their employees. -
Emotional drivers
- Save time and money.
- Have some fun.
- Spend quality time with the family.
-
Strategy
On skibromont.com, Revolver 3 created a fun and engaging world that reflects the brand’s summertime environment. The design was in clear juxtaposition with Ski Bromont’s regular world. Families were the main target for the site. The tone was family-oriented, childlike and completely different.
The objective was to show families that Ski Bromont in summertime is a completely different environment and that they can spend quality time there and save money.
-
Results
From May to September 2010, the page was visited over 20,000 times, resulting in a 43.5% increase in season memberships over 2009 ― including a 52% increase in memberships for groups of eight people and more. The contest added 20,000 new names to the member database.